To keep up with technological innovation and implement the sales service with new digital tools, Loro Piana launches "At Home": the new personalized sales service for high profile customers.
Loro Piana "At home” service allows the most trusted and known guests to receive a personalized selection of products in the comfort of their home for their review and approval.
Grind studio was tasked with developing the creative solution suitable for describing the service by identifying the narrative and visual tone of voice consistent with the premium values that distinguish the brand.
The project was taken care of in every creative and productive aspect, from the drafting of the script, screenplay and storyboard to creative direction and development of every detail of the animation.
Creative Direction: GRIND STUDIO
Concept and Direction: ANDREA UNALI, SIMONE CERRONI
Design and Animation: GRIND STUDIO
Illustrations: GIORDANO POLONI
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