Moncler asked us to explain to their customers what goes on behind the hard work that their Brand Protection team does every day to guarantee the authenticity of their products.
It was key to communicate that the company has adopted some of the most avant-garde tools on the market to guarantee and verify the authenticity of their clothing products via advanced technology.
Despite the hi-tech aspect of the subject matter we wanted this video to be appealing from a fashion standpoint as well. We used a variety of mixed techniques ranging from 3D animation to shooting specific footage to tell this hi-tech fashion story.
Creative Direction: GRIND STUDIO
Concept and Direction: SIMONE CERRONI, ANDREA UNALI
Video Production Company: GRIND STUDIO
Editing and Color Grading: GRIND STUDIO
Design and 3D Animation: GRIND STUDIO
3D modeling: ALESSANDRO CHIZZOLINI
Filmaker: PAOLO NEGRO
D.O.P.: LUCA SABBIONI
Audio: ASTRO SOUND LAB
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