Moncler
Brand Protection
Moncler asked us to explain to their customers what goes on behind the hard work that their Brand Protection team does every day to guarantee the authenticity of their products.
It was key to communicate that the company has adopted some of the most avant-garde tools on the market to guarantee and verify the authenticity of their clothing products via advanced technology.
Despite the hi-tech aspect of the subject matter we wanted this video to be appealing from a fashion standpoint as well. We used a variety of mixed techniques ranging from 3D animation to shooting specific footage to tell this hi-tech fashion story.
Credits
Client: MONCLER
Creative Direction: GRIND STUDIO
Concept and Direction: SIMONE CERRONI, ANDREA UNALI
Video Production Company: GRIND STUDIO
Editing and Color Grading: GRIND STUDIO
Design and 3D Animation: GRIND STUDIO
3D modeling: ALESSANDRO CHIZZOLINI
Filmaker: PAOLO NEGRO
D.O.P.: LUCA SABBIONI
Audio: ASTRO SOUND LAB
Year: 2017
Selected Works
GRIND HeroesMotion Design - Character Animation - 3D Animation
BERLUTI - Playoff3D Animation - Advertising
TED X The Age Of Care3d Animation, Motion Design
WISH YOU WERE HEREIllustration, Motion Design
DICE LightIllustration, Motion Design
ARVOKAS JewelryProduct Design, Luxury, Fashion, Jewelry
MONCLER Brand ProtectionProduct Design, Luxury, Fashion
RAY BAN OctagonProduct Design, Luxury, Fashion
DIADORA The Step ManifestoTyphography, Design, Beauty
BENETTI YachtsProduct Design, Luxury
MORESQUE FragranceProduct Design, Beauty
MAZZOLARI Since 1881Typhography Design, Beauty
LORO PIANA At HomeMotion Design - Character Animation - Illustration